BALCONY - Business and Labor Coalition of New York
March 6th, 2015




NEW YORK, NY-March, 2015 – The American Diabetes Association of Greater New York proudly announces the 2nd annual presenting sponsorship of Healthfirst for the American Diabetes Association’s 2015 EXPO. The FREE community event will be held in the North Wing of the Jacob Javits Convention Center on Saturday, March 14, 2015 from 10 a.m. – 4 p.m., beginning with an EXPO Kick-Off, featuring Borough Presidents, as well as ABC News and Univision media personalities. More than 11,000 attendees are expected from the Greater New York region, attracting both those families affected by diabetes, and all those interested in learning how to live healthier, active lifestyles, and change the future of diabetes.

This year also marks the American Diabetes Association’s 75th Anniversary. The Association will honor 75 years of progress in diabetes treatment, management and quality of life, and the Association’s role in these advancements. Learn more, by visiting, and by visiting the ADA experience booth at the EXPO.

“Healthfirst is dedicated to increasing the public’s awareness of diabetes and providing resources to help reduce the prevalence of this disease,” said George Hulse, Healthfirst VP of External Affairs. “We are proud to serve as a presenting sponsor of the American Diabetes Association EXPO for a second year to offer attendees important educational tools to lead a healthier life.”

Featuring complimentary health screenings and more than 80 prominent corporate exhibitors with the latest products, resources and educational information on diabetes, EXPO also highlights interactive events, celebrity and local chefs, professional industry speakers, access to health care providers, multilingual presentations and diabetes prevention information, as well as active exercise and healthy cooking demonstrations, a family fun zone, senior zone, multicultural community areas, and this year a new living with Type I and diabetes goes digital area. To register, visit:

American Diabetes Association Executive Director of Greater New York Kevin Shippy said, “We once again welcome Healthfirst’s sponsorship and support in joining the movement to Stop Diabetes in the most populous and diverse market in the U.S. Those families most affected by diabetes mirror Healthfirst’s customers and demonstrates its commitment to the Greater New York communities served by increasing diabetes awareness, education, management and prevention, specifically to the high risk populations.”

Special mention to the EXPO sponsors: Presenting sponsor Healthfirst, and Sponsors:

New York Rx Card, Sanofi, Adlens, Novo Nordisk, Diabetic Watchers, Empire Blue Cross Blue Shield, Advanced Cardiovascular Diagnostics, Unimas Nueva York, Univision 41 Nueva York, ABC Channel 7, Lyfebulb, and Vitreous Retina Macula Consultants of New York, Healthplus Amerigroup, Walgreens/Duane Reade, Regeneron.

Diabetes affects nearly 29.1 million children and adults in the United States, and more than one million adults in New York alone.

An additional 86 million have prediabetes and by year 2050, if current trends continue, 1 in 3 adults will be diagnosed with diabetes. Type 2 diabetes is more prevalent in African-Americans, Latinos, Native Americans, Asian-Americans, Native Hawaiians and other Pacific Islanders, and are considered higher risk populations. (Source of Statistics: June 2014 Centers for Disease Control and Prevention)

Make sure you join the movement and visit the American Diabetes Association EXPO, presented by Healthfirst, to learn how to live healthy, be more active and help change the future of diabetes. For a Schedule of Events or to pre-register, visit

About the American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences, and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit Information from both these sources is available in Spanish as well as English.

About Healthfirst

Healthfirst is a not-for-profit health plan serving more than one million members in downstate New York. Created in 1993 by a consortium of the region’s health systems, Healthfirst’s operating model strives to achieve quality outcomes and member satisfaction through collaboration with its extensive provider network and community organizations.

Healthfirst offers a comprehensive selection of free and low-cost health insurance options for individuals and families at every stage of life, including government-sponsored health plans such as Child Health Plus, Medicaid Managed Care, Medicare Advantage, and Managed Long Term Care, as well as commercial plans such as Healthfirst Leaf Plans. We treat our members with the same care and attention we give our own families.


For more information on Healthfirst, visit